Saturday, 26 October 2013

Waist Not, Want Not


The mid-arch portion of a shoe is called a waist. In general, the waist of a shoe should 'hourglass' only minimally.  The picture below shows a Puma shoe with a ridiculously narrow waist, even for a normal foot. 

If you excessively pronate, or have any conditions associated with excessive pronation (plantar fasciitis, posterior tibial tendonitis, Achilles tendonitis - all of which are very painful long term conditions if you don't treat them effectively!), then wearing a shoe lacking support in the waist (midfoot) could prevent you from getting better.
Next time you find yourself shoe shopping, in addition to checking the price tag on the sole of the shoe, also check the width of the waist. Having a wide waist is good for shoes, bad for cardiovascular health.
Of course, getting a shoe that is the perfect size and shape for your foot is also essential. Do not accept second best when it comes to your feet. You only have one pair and they can suffer long term damage from suffering cheap shoes. 
It always worth having a pair or two made specifically for you, yes I know it is a little more than the average purchase but its true what the say, "You do get what you pay for!". In fact with PoppyBees and Daniele Berdini it is surprising what you can actually get for your money. Unlike similar brands (Jimmy Choo for instance) you can save more than 50%. And with our Diamonds card you can make small monthly payments then order anything you want, when the amount creeps up. No strings, interest or catches, just great savings. AND, join now before Christmas and we'll match your first two payments for FREE!    www.poppybees.co.uk/diamonds 
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